Jared Auerbach wants everyone, regardless of income, to have access to fresh and local fish. Founder of Red’s Best, Jared has found a market niche for his small but expanding seafood company. Started in 2008, Red’s Best created a software program that would allow them to have complete traceability with every fish their fishermen caught. This software, which sets apart Red’s Best, creates an efficient business where customers can track what they are eating, when it was caught, where it came from, and the fisherman who caught it. For an operation bringing in anywhere from 10,000 pounds to 100,000 pounds of fish a day, the traceability is quite impressive.
While Red’s Best currently sells some fish directly to consumers at farmer’s markets, the majority is sold to wholesalers and distributors all over the country. As part of Boston’ Fish Pilot Program, he hopes to increase direct sales to consumers. The pilot program allows Red’s Best to sell at farmer’s markets throughout the city, where EBT and WIC cards are accepted. There are weekly fish sold at an affordable price, ($3/lb. whole bluefish) that allow all individuals, regardless of income, to purchase fresh, local fish. Boston Bounty Bucks also helps make fish more affordable, essentially cutting the price in half of all fish at farmers markets.
Although Massachusetts has one of the most abundant fisheries in the country, the state imports 70% of its fish. Shrimp, salmon, and tilapia, which account for 50% for consumer purchases in Massachusetts, is all farm raised and imported. Red’s Best is working to change these statistics. We have the resources and the market to provide local and sustainable fish to the residents of Boston, and Red’s Best is leading the way.